UNIQUE, YET SPECIFIC NATURAL SOLUTIONS EFFICIENTLY TREATING COMMON MAJOR SYMPTOMS Growing awareness of benefits of vitamins, increasing urbanization, growing influence of media, changing lifestyles, poor dietary intake due to sedentary lives and consumption of junk foods, rising incomes, growing adoption of vitamins in animal feeds, growing prevalence of immunecompromised patients and disease such as rheumatic disorders, cardiology, osteoporosis, UTI, and allergy are the drivers of the market. the growing ageing population especially the baby boomers will shift the healthcare market towards supplements.